How to Set Up Google Analytics Event Tracking With Google Tag Manager (GTM)

I recently worked on GA for my site. So I thought to share it with you guys. (By the way this is my first blog 😃)

You can track users' interactions in site like button click, link click, scrolling, form submission, PDF downloads etc..

Event tracking allows you to send event user-triggered interactions to Google Analytics. Every event can have 4 fields/data points:

• Event Category (required)

• Event Action (required)

• Event Label (optional)

• Value (optional)

Event Category is the broadest value and as you go deeper, they get narrower, for example:

1. Category – form

2. Action – newsletter subscription

3. Label – sitename.com/blog/article-page

4. Value – 1

Steps to add Tags, Events and user defined variable.

1. Log into Google Tag Manager.

2. Select “Tags” from the left-hand side.

3. Create a new tag.

4. Select Universal Analytics from Tag Type.

5. Set your Google Analytics Tracking ID.

6. Choose “Event” for the track type.

7. Set your Event Category, Action, Label and Value as desired.

8. Set your triggers as required.

Refer below snip for tag configuration and trigger configuration.

  

 

Check output 😊 in analytics. Refer Snip.